Digital Economics

Donald Jasko to Moderate Digital Hollywood Spring Conference Panel, "Broadband, Content, Marketing & Commerce, the Internet and Reaching the Digital Consumer"

Santa Monica, CA March 8, 2004

Donald A. Jasko, Chief Executive Officer of Digital Economics, will moderate a panel on March 30, 2004 at the Digital Hollywood Spring Conference in Santa Monica. The panel will review the effects of the transition to broadband, and the wiring of the home, on the "digital consumer." In particular, it will focus its attention on the evolving preferences of the "always-connected" consumer, and the challenges and opportunities they represent for media, content owners and advertisers. Among the questions to be addressed are:

What media and technologies will win the battle for the consumer's favor?
How will the transition to broadband affect the nature of content and advertising?
Will content and commerce become indistinguishable?
What business models will support the delivery of content?
What metrics will be used to measure the effectiveness of advertising?

Appearing on the panel will be:

Ron Frankel, Chief Executive Officer, Synacor
Jeff Kapner, Regional Director, Marketing and Strategy, Adelphia/California Region
Thomas Jones, Senior Vice President, Shopping Services and Advice, CNET Networks, Inc.
Catherine Levene, Vice President, Product Strategy & Business Development, New York Times Digital
Larry Shapiro, Executive Vice President, Business Development and Operations, Walt Disney Internet Group
Jody Stark, Media & Entertainment Industry Leader, Blast Radius

The panel will commence at 3:45 PM on March 30. The Digital Hollywood Spring Conference will be held at the Loews Santa Monica Beach Hotel.

Digital Hollywood debuted in 1990 and has been among the leading trade conferences in its field with over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending events each year. Subjects addressed at recent Digital Hollywood conferences include digital rights, digital cinema, subscription services, mobile content and services, set-top boxes and home servers, and high definition and interactive television. For additional information, go to www.digitalhollywood.com.

Digital Economics is a copyright licensing consultancy that enables the licensing of creative content for programming and advertising over broadcast and digital media. For additional information, go to www.digitaleconomics.com.