Digital Economics Implements Ad-ID Reporting Capability in Servicing Advertising Music Publishing Clients

Santa Monica, CA
September 20, 2010

Digital Economics has implemented its Ad-ID reporting capability for advertiser and agency clients of its advertising music publishing administration business. This capability enhances Digital Economics' ability to seamlessly collect and report domestic and international ad music performance royalties across agencies and brands. It also enables Digital Economics to contribute music-related metadata to clients' Ad-ID registries when appropriate.

Digital Economics provides its ad music clients with a portfolio of publishing administration and business affairs services. Its objective is to proactively support the collaborative process between advertisers, agencies and music producers, fostering more efficient and profitable music publishing operations for both publishers and composers.

Donald A. Jasko, CEO of Digital Economics, said, "More than 700 national and regional advertisers now use Ad-ID to track the American distribution and performance of their advertising. They should also be able to use Ad-ID to monetize performances of the ad music they publish. Now they can! We believe that performance and accountability are essential elements of music publishing, just as they have long been hallmarks of leading marketers and agencies. This is especially true in an economic environment in which every business line needs to maximize its profitability."

Harold Geller Managing Director of Ad-ID, said "Ad-ID has facilitated the streamlining of the supply chain with a common asset code. As organizations and vendors endorse Ad-ID, they profit from the benefits of more efficient supply chains and shorter cycle times."

Don Jasko will be attending Advertising Week 2010 (September 27-October 1, 2010) in New York for meetings and presentations regarding Digital Economics' ad music publishing administration services.

Digital Economics provides publishing administration and business affairs services, and consults on product development, technology and litigation issues as they relate to the publishing, licensing and valuation of creative content for programming, advertising and editorial in broadcast, digital and print media. For additional information, go to www.digitaleconomics.com, e-mail press@digitaleconomics.com, or call 310.453.5200.