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Donald Jasko to Moderate Digital Hollywood Fall 2008 Panel, "The Widget Economy: The Information, Advertising and Next-Generation Digital Experience"
Donald A. Jasko, Chief Executive Officer of Digital Economics, LLC, will moderate a panel on October 30, 2008 that will examine the manner in which widgets promise to transform the consumer's relationship with content providers and distributors. Our discussion will focus on the growing use of widgets for the distribution of data, programming and advertising over digital media. Widgets, of course, are the small, free-floating software applications that we use to bring all sorts of content to our webpages, desktops and mobile devices. They promise to transform the availability of content on the internet, at the same time that they usher us into a post-internet age in which all of the content we want is delivered to us on the device of our choice. We will examine the ways in which widgets promise to transform data, programming and advertising, while we also examine their effect on the evolving business models of digital content providers and distributors. The issues that we will address include: • Can widgets themselves be branded as they deliver particular, proprietary value propositions not shared by other, competing widgets? • In what ways will widgets transform the nature of content, and the ways in which people consume content? • Can widgets present new opportunities for the delivery of customized, user-specified content? • What challenges are presented in tracking the reach and exposure of widget-based content? • How will widgets continue to blur the line between programming and advertising, and support the development of dispersed consumer communities? • What does the future hold for the ability of widget-based advertising to compete with search- and banner-based advertising? • To what extent will widget-based advertising grow the market for advertising, and to what extent will it take market share from traditional, web-based media? • Will advertisers and agencies learn to prefer hyper-targeted exposures over mass exposure? What metrics, and what pricing models, properly apply to widget-based exposures? • Can advertisers learn to love viral advertising? • What are the limitations of widget-based campaigns in allowing consumers to interact with content producers, distributors, and other consumers within a given community? Appearing on the panel will be: • Gerardo Capiel, Chief Executive Officer, Gydget, Inc. • Chris Cunningham, Chief Executive Officer, appsavvy • Charles N. Feinn, Chief Executive Officer, MixMatchMusic, Ltd. • Chase McMichael, Chairman, UNBOUND Technologies • Matt Robinson, Vice President-Business Development, Attributor Corporation • Carnet Williams, Chief Executive Officer, Sprout • Henry Wong, Chief Executive officer, Adgregate Markets, Inc. The panel will commence at 2:15 PM on Thursday, November 30, 2008. The Digital Hollywood Fall 2008 Conference will be at Loews Santa Monica Beach Hotel in Santa Monica, California. Digital Economics is a publishing administrator and copyright licensing consultancy that enables the licensing of creative content for programming and advertising over broadcast and digital media. For additional information, go to www.digitaleconomics.com. Digital Hollywood has since 1990 been among the leading trade conferences addressing the convergence of the entertainment and technology industries with over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending events each year. For additional information, go to www.digitalhollywood.com. |