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Donald Jasko to Moderate Digital Hollywood Conference Panel at CES, "Advertising,
Marketing & Internet Video: The Next Generation of Consumer Reach"
Donald A. Jasko, Chief Executive Officer of Digital Economics, will moderate a panel on January 7, 2006 at the Digital Hollywood Conference at the Consumer Electronics Show. The panel will examine the effects of Internet Protocol Video on the development of advertising and marketing content. The discussion will focus on the ways in which content and medium are transforming each other, as they both transform the expectations of the consumers that they seek to reach. The panel will also address the emerging issues of relevancy, targeting, and ubiquity as IP Video transforms the meaning of reach and frequency as advertisers and marketers understood them in the 20th Century. Other topics to be discussed include: • What technical challenges remain before IP Video transforms the advertising and marketing businesses? • What properties of IP Video make it most compelling to advertisers and marketers: » The ability to deliver compelling audiovisual content anytime anywhere to consumers? » The ability to target advertising and marketing content to consumers based on their specific interests and spending habits? » The ability of consumers to interact with content that intrigues and interests them? » The ability of digital media to report on consumers’ responses to the advertising and marketing content they receive? • What digital media are likely to capitalize most on their ability to deliver advertising and marketing content using IP Video? • Are there issues that have yet to be addressed in order to convince advertisers and marketers of the value of IP Video? • How will traditional media respond to this challenge presented by digital media? Appearing on the panel will be: • Kris Alexander, Senior Manager of Media & Entertainment, Akamai Technologies, Inc. • Jerrold T. Brandt, Global Alliances & Marketing-Media & Entertainment, Intel Corporation • Greg Demetriades, Chief Executive Officer, Continental Vista Broadcasting Group • Darcy Lorincz, Senior Vice President of Business Development, Savvis Communications, Inc. • Maria Mandel, Partner & Director of Digital Innovation, Ogilvy Interactive The panel will commence at 10:30 AM on January 7. The Digital Hollywood at CES Conference will be held at the Las Vegas Convention Center. Digital Economics is a copyright licensing consultancy that enables the licensing of creative content for programming and advertising over broadcast and digital media. For additional information, go to www.digitaleconomics.com. Digital Hollywood debuted in 1990 and has been among the leading trade conferences addressing the convergence of the entertainment and technology industries with over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending events each year. For additional information, go to www.digitalhollywood.com. |