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Donald Jasko to Moderate iHollywood Forum Panel, "Personal Broadcasting:
Blogs, Social Networking, Podcasting & More"
Donald A. Jasko, Chief Executive Officer of Digital Economics, LLC, will moderate a panel on June 8, 2005 that examines the lightning-fast development of the businesses that support personalized commentary, discussion and program delivery. Media websites are making blogs an essential part of their news and commentary menus. Social networking websites provide community and networking while generating content that is compelling to its niche and mass audiences. And radio stations podcast audio programming for anytime, anywhere listening; audiovisual programming promises to follow shortly. This panel will explore personal broadcasting's exciting cutting edge. Among the issues to be addressed are: • Do blogs and social networking sites thrive because of the interactive experience they offer, or because of the unique content they produce? • What business models have been most successful to date in supporting personal broadcasting? And what business models show the most promise for the future? • What are the key elements for personal broadcasters in monetizing participation? "Stickiness?" Desirable demographics? Interactivity and content that subscribers will pay for? • As the mainstream media adopt blogs, social networking and podcasting, how do specialized personal broadcasters compete? • Is personal broadcasting necessarily a multi-media experience in which interaction shifts seamlessly between wired and wireless networks seamlessly? • To what extent do personal broadcasters compete with more established providers of search capabilities, and do what extent to they partner with them? • What challenges does the need to license copyrighted content present for these businesses? Appearing on the panel will be: • Charles Barrett, Vice President, Business Development, Friendster, Inc. • Shawn Gold, Publisher, Weblogs Inc. • Ed Gottsman, Senior Researcher, Accenture Technology Labs • Jay Stockwell, Senior Vice President, Intelliseek The panel will commence at 11:50 AM on June 8. The iHollywood Forum will be held at the Universal Hilton Hotel at University City in Los Angeles. Digital Economics, LLC is a consultancy that enables the licensing of copyrighted creative content for programming and advertising over broadcast and digital media. For additional information, go to www.digitaleconomics.com. iHollywood Forum, Inc. is the leading producer of roundtable discussions, networking events and business development opportunities for Hollywood executives and entrepreneurs involved in digital entertainment. Monthly Forums offer diverse opinions on the most compelling and controversial issues facing the industry, including online music, internet entertainment, marketing and advertising on the Web, digital cinema, interactive television and games. For additional information, go to www.ihollywoodforum.com. |