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Donald Jasko to Moderate ETA Conference Panel at C3 Expo,
"Business & Regulatory Issues for DRM: Who's Watching? Whose Rights?"
As part of the Entertainment Technology Alliance Conference at the C3 Expo, Donald A. Jasko, Chief Executive Officer of Digital Economics, LLC, will moderate a panel on June 28, 2005 that examines the continued development and commercialization of Digital Rights Management technologies. The discussion will focus on the subtle balance involved in the development of DRM technologies that attempt to respond to consumers' reasonable expectations while still insuring that content creators and owners are compensated properly. It will also examine the prospects for DRM developers striking that balance while still maintaining their commercial viability. Among the issues to be addressed are: • Are consumer expectations reasonable with regard to DRM technologies? Will DRM technologies ever be able to properly address issues such as those of Fair Use? How transparent can DRM technologies become? • How will consumer expectations and content owner requirements evolve as digital media become ubiquitous? Will DRM vendors be able to strike a permanent balance between the two? • Will DRM technologies be able to operate across numerous media? Or are we faced with a future of numerous technologies unable to communicate with each other? • What will consumer electronics manufacturers require in order to wholeheartedly incorporate DRM technologies in their products? How does a provider determine a reasonable license fee in order to enable the incorporation of a DRM technology in consumer electronics products? • Will hacking ever cease to be an issue for DRM technologies, or will it just become a manageable cost of doing business? • What are the biggest obstacles to viable business models for DRM technologies? Appearing on the panel will be: • Ian Ballon, Partner (Intellectual Property & Internet) of Manatt, Phelps & Phillips, LLP • Bruce Gitlin, Vice President of Contentguard • Mark Sherman, Vice President of Corbis • Mike Harris, President of Digital 5, Inc. The panel will commence at 3:00 PM on June 28. The ETA Conference at the C3 Expo will be held at the Jacob K. Javits Center in New York City. Digital Economics is a consultancy that enables the licensing of copyrighted creative content for programming and advertising over broadcast and digital media. For additional information, go to www.digitaleconomics.com. Entertainment Technology Alliance produces conferences featuring top creative talent, leading technologists and entertainment industry executives debating current issues surrounding the convergence of technology and the entertainment industry. For additional information, go to www.etaexpo.com. C3: the Corporate and Channel Computing Expo, brings together vendors with corporate and channel buyers to introduce and survey and introduce the most innovative products and services driving the technology industry. For additional information, go to www.c3expo.com. |